Word Of The Mouth

Word Of The Mouth

By Dave Balter

The other day, I was sitting in a meeting with some advertising agency executives. They had just presented a new television spot for an automobile targeted at twenty-somethings. When the spot ended, the lights came up and there was a long pause. Finally, the account director turned to the client and said, “This spot is viral. The buzz it creates will be better than word of mouth”.

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